Gold Coast apartment market continues to surge

The latest data out of the Gold Coast confirms what buyers at One Park Lane have already recognised: this remains one of the strongest apartment markets in the country, and it isn’t showing signs of slowing.

According to Urbis’ Gold Coast Essentials data, 326 new apartments were sold across the Gold Coast in the March 2026 quarter, up 47 per cent on the December quarter’s 222 sales. That growth came despite 14 new projects launching in the same period, the highest level of new project activity Urbis has recorded since it began monitoring the market. Under normal conditions that much new stock would be expected to ease pressure on supply. Instead, buyer demand absorbed it almost as fast as it arrived.

Urbis Director Lynda Campbell described the result as remarkable given the broader economic backdrop. “The strength of sales activity during the quarter highlights the depth of demand that continues to underpin the Gold Coast apartment market,” she said. “What’s particularly noteworthy is that sales increased by 47 per cent on the back of a substantial increase in new supply entering the market. Under normal circumstances, the launch of 14 projects would be expected to materially increase available stock, but demand has largely absorbed that new supply.”

Supply remains tight across the board

At the end of March, only 1,534 new apartments remained available for sale across the entire Gold Coast, only a modest increase on the previous quarter and equivalent to roughly 14 months of supply at current sales rates. Ms Campbell noted that ongoing population growth, interstate migration and constrained housing supply continue to support the market’s fundamentals. “The Gold Coast remains one of Australia’s strongest lifestyle and investment destinations,” she said. “While buyers remain conscious of interest rates and cost-of-living pressures, the underlying drivers of demand have not diminished.”

The picture varies by precinct. The Gold Coast Central Precinct continued to dominate market activity, recording the highest number of sales while holding the largest supply of new apartments. Even so, available stock in that precinct has fallen sharply, down from 1,422 apartments at the start of 2025 to 934 by the end of March. The Southern Beaches Precinct recorded its highest level of available stock since 2019, with 465 apartments remaining for sale following a wave of new project launches, though at current sales rates that supply is expected to last only around 10 months. North Shore and Coastal Fringe precincts, which take in Southport, continue to experience limited supply and remain heavily dependent on future project launches, a dynamic that is playing directly into the strength of demand for a landmark project like One Park Lane.

The premium end is doing the heavy lifting

Premium product continued to underpin market activity in the March quarter, with 76 per cent of all sales occurring above $1 million. The weighted average sale price reached $2.228 million, and the Southern Beaches Precinct recorded a weighted average sale price above $3 million for the second consecutive quarter. Two-bedroom, two-bathroom apartments remained the market’s most sought-after configuration, accounting for 62 per cent of all sales, up from 53 per cent the quarter before.

Demand in action: Florence Residences

That strength is playing out in real time elsewhere on the coast. Homecorp’s Florence Residences in Surfers Paradise sold 90 off-the-plan apartments worth a combined $140 million in a single weekend in June, taking the $210 million, 26-storey project to a 75 per cent sellout. Apartments at Florence start from $1.249 million, with the building offering a wellness club, resort-style rooftop pool, hot and cold plunge pools, a spa retreat, gym, yoga and pilates studio, and a resident-only lounge with private dining.

Homecorp CEO Ron Bakir put the result down to a shift in what buyers are actually looking for. “With evolving market conditions, we expect demand for new dwellings to remain strong as buyers and investors seek quality, certainty and long-term value,” he said. “More than ever, buyers today are looking for more than just a home. Lifestyle, longevity, proactive health, wellbeing, connection and a sense of community are increasingly shaping purchasing decisions, particularly on the Gold Coast where these factors continue to be a major drawcard.”

It’s a trend we’re seeing echoed at One Park Lane. Buyers here are drawn as much to the lifestyle and amenity offering, the wellness and dining facilities, the skybridge, the sense of arrival that comes with Australia’s tallest residential tower, as they are to the address itself. Florence’s result is a useful data point: it confirms that Gold Coast buyers are actively rewarding developments that back their premium positioning with genuine lifestyle substance, and it’s the same principle underpinning the next stage of our own amenity offering.

Taken together, this quarter’s data and the strength of buyer activity across the coast is a strong signal for anyone who has already secured a position at One Park Lane. Tight supply, resilient pricing and sustained demand for premium, lifestyle-led apartments are exactly the conditions that support long-term value in a project of this scale. It reinforces the thinking behind the decision to get in early, and it’s a trend we expect to continue supporting the Gold Coast market well beyond this quarter.

On-water access: the plan is taking shape

Following on from that theme, we’ve had strong interest from buyers since first flagging the idea of luxury motor yacht access as part of the One Park Lane lifestyle offering, and a working plan is now coming together.

The rationale is simple. A landmark waterfront tower deserves a genuine on-water amenity, not just a marina view. For a development positioning itself around exclusivity and lifestyle, access to the water is a natural extension of what residents already expect from the building itself.

The current thinking has two stages, designed to give buyers access to the experience well before the tower is finished and then a step up once they’ve settled in.

• A smaller motor yacht offered ahead of settlement. We’re working towards making this available as early as this summer, giving buyers a taste of the on-water lifestyle well before they move in. This earlier-stage vessel is about giving residents a genuine preview of the offering, not a watered-down version of it.
• A larger 50 to 60 foot motor yacht available after settlement, intended as the flagship vessel for residents once the tower is complete. This is the vessel the ongoing membership model will be built around, offering the kind of scale and comfort suited to a full day or weekend on the water with family or guests.

Access will involve a membership fee rather than being offered at no cost, with numbers capped to protect the quality of the experience. Full detail on structure, pricing and how to register interest will be released shortly on a dedicated webpage, along with an expression of interest form for buyers who want to secure their place early.

We will share more as the model firms up, including confirmed timing for the pre-settlement vessel and further detail on how the post-settlement offering will work for residents.

Contracts: what’s coming next

As always, thank you for being part of the One Park Lane journey so far. With pre-sales momentum building in the way this update outlines, contracts are getting closer each week. We’ll be in touch with more detail on next steps in the coming weeks, so keep an eye out for further updates from the team.